Content was repurposed for digital consumption and launched with multichannel outreach campaigns, including teaser videos, emails, text messages, flyers. 

In collaboration with a medical charity, and re-engaging HCPs with an existing online Learning Zone, three expert-led podcasts attracted >3,900 visits in 3 months. 

An interview with the lead author of a pivotal trial was chunked into 14 bite-sized videos with supplementary deep dive content, attracting >14,000 views in 3 months.

Easing the discovery and consumption of valuable scientific information for busy HCPs, EPG Health uses impactful formats (such as videos, infographics, animations, podcasts, webinars) on Medthority (www.medthority.com) with targeted multichannel outbound communications (including email, social media, flyers and MSLs) to reach and engage audiences.

LEVERAGING MULTIMEDIA AND MULTICHANNEL

CASE STUDIES