A congress roundtable, with 7 leading experts discussing treatment approaches, was chunked into a video series and eLearning modules with a 93% pass rate.

Providing peer-to-peer conversation as a podcast series added value, credibility and new reasons for >3,900 HCPs to return to an established platform.

The faculty-led, patient case study focused eLearning, virtual roundtable and Q&A session, with multichannel teaser video invitations, attracted 10k visits in one month.

CASE STUDIES

13 DIGITAL HCP ENGAGEMENT PROGRAMMES FROM 2020

INDEPENDENT MEDICAL EDUCATION (IME) WITH EXPERT FACULTIES

Below are 13 examples of digital HCP education programmes delivered in 2020, funded by pharma and optimised for meaningful engagement via Medthority (www.medthority.com), a trusted professional portal. 

Our client case studies are interactive PDFs containing links and QR codes to view the programme on Medthority.

 

CME ACCREDITED AND NON-ACCREDITED eLEARNING

Based on clinical trial data, updated guidelines and real-world evidence presented by study authors, interactive modules consolidated knowledge for >13,000 HCPs.

Switched from an on-site symposium to online activity (due to COVID), the video based EACCME accredited eLearning was rated ‘excellent’ by 100% of participating HCPs.

Three faculty-led, bite-sized, interactive eLearning modules, using case-based videos, infographics and treatment information, achieved >80% pass rate.

SCIENTIFIC MEETINGS – ON-SITE, VIRTUAL, ENDURING MATERIALS

Study authors were filmed presenting landmark clinical trial data at congress to deliver 3 eLearning modules accessed by >10k HCPs on Medthority.

The live symposium resulted in a 375% increase in HCPs stating they would routinely test, with footage on Medthority watched on average for 18 minutes.

Multichannel communications drove attendance of two virtual symposia and recordings were chunked into 13 videos to extend the online reach post event.

LEVERAGING MULTIMEDIA AND MULTICHANNEL

An interview with the lead author of a pivotal trial was chunked into 14 bite-sized videos with supplementary deep dive content, attracting >14,000 views in 3 months.

In collaboration with a medical charity, and re-engaging HCPs with an existing online Learning Zone, three expert-led podcasts attracted >3,900 visits in 3 months.

Content was repurposed for digital consumption and launched with multichannel outreach campaigns, including teaser videos, emails, text messages, flyers.

Focused on medical challenges and unmet needs of patient ‘Marie’, faculty-led eLearning, roundtable and Q&A activities attracted >10,000 visits in one month.

Using emotive story-telling, a series of short animations consolidated by expert opinion videos puts ‘Mia’s story’ at the heart of a journey through her burden, treatment and future.

A ‘meet the expert’ style webinar with Q&A, focused on the diagnosis, treatment and future of virtual patient ‘Emily’, with on-demand access post-event.

PATIENT CASE STUDY FOCUSSED HCP EDUCATION

With a new treatment pathway on the horizon, the lead author of a pivotal trial was interviewed discussing awareness, treatment, unmet needs and opportunities for potential new treatments.

Sharing new data, guidelines and treatment pathways for a new class of product, the EACCME accredited eLearning used an interactive blend of video, slides and questions.

With an innovative new treatment pending, a mini series of bite-sized articles with polls were used to evidence unmet needs and how they might be addressed in the future.

INTRODUCING NEW PRODUCTS, DATA, GUIDELINES